The digital landscape has evolved significantly over the past 10 years and gone from part of your business to the way of doing business.
Social and mobile channels have seen the most significant changes. When it comes to reaching customers, marketers need to pay attention to how their customers are trying to connect with them digitally and develop a strategy to react to it.
Why is it important to listen to what people have to say on social media, in their blogs or online at all? We explore consumers and the role they play in social intelligence.
Industry leaders are increasingly listening to their customers to impact the future development of a product. But, do you know the difference between social intelligence and social listening?
Since Facebook is a video-centric platform and Instagram’s user engagement is currently 10 times higher than on Facebook and 54 times higher than on Twitter, brands need to prioritize their social platforms accordingly.
There has been a lot of speculation before about the ROI of influencer marketing, however now it seems to be the focal point of marketing in 2017.
Remember when Pepsi released an ad back on April 4th, originally aimed at making Pepsi products resonate more with young consumers?
There is an upcoming digital transformation of the NY transit system.
Measuring the ROI of your SEO activity and Pay-Per-Click advertising is relatively easy using Google Analytics. Things are a whole lot different with experiential marketing.
While the act of engagement is unlikely to drive direct sales, social recommendation certainly does.