CUSTOMER TAKEAWAYS

Technology changes our lives…and dating

Online Dating is currently 3rd most noted way to meet someone, behind school or mutual friend

  • Over 40+ this jumps up to second
  • Most notable growth has been among those in 30s and 40s when more traditional methods slow as other couple up

One-in-five online daters have asked someone else to help them with their profile.

  • Many online daters enlist their friends in an effort to put their best digital foot forward.  Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this.


Changing relationships with online dating  

1 in 10 Americans have used an online dating site or app themselves

  • 38% of those who are currently “single and looking” for a partner have tried online dating sites or apps
  • 11% of internet users have tried an online dating site
  • 7% of cell phone app users (3% of all adults) have used a dating app
  • 5% of Americans who are currently married or in a long-term partnership met their partner somewhere online.
  • 11% of those who have been together for 10 years or less met online

Online dating use among 55- to 64-year-olds has risen substantially since 2013 (Pew Research).

  • Today, 12% of 55- to 64-year-olds report using an online dating site or mobile dating app versus only 6% in 2013.

Dating Values

40% of online daters have used an online dating site or app designed for people with shared interests or backgrounds

  • 60% of active online daters say that meeting people with similar interests or hobbies is a major reason they use online dating
  • 53% say they meeting people who share their beliefs and values is a major reason for using online dating
  • 33% of online daters have paid to use a dating site or app

Dating by Numbers

Opinions of Online Dating are changing over time as it becomes the norm for most people.  

The total number of users that accessed online dating services via any device in the United States was 5.62 million users in 2014, which was more than double the number of users in 2012 (2.68 million).