INTERVIEW TAKEAWAYS

Attitudes

  • All participants want to find some form of lifelong companionship, and did not need to lead to marriage.

  • Almost half of the participants felt it was more important to find someone who had Jewish qualities, but was not necessarily a practicing Jew.

    • Almost half of the participants were looking to date & meet practicing Jews exclusively.

    • Minority of the participants were not looking for a Jewish partner at all.

  • Word of mouth (friends) is most common way of hearing online dating success stories.

  • Majority of participants felt the dishonesty and “fake” profiles hindered their online dating experience.

  • Majority of participants didn’t like how time consuming online dating was.

    • The time commitment made many participants stop online dating.

       


Platforms

  • All participants used Match.com, other frequently used platforms: JSwipe, Bumble, POF & JDate.
  • Majority of participants did not think their paid experiences were the value they paid. 
  • Quality and number of people available on the dating platform played a big factor in deciding whether or not the participant liked their experience.

JDate

  • All female participants have used JDate. No male participants has used JDate.
  • Participants stopped using JDate due to time commitment and lack of people.
  • Most participants felt that JDate recognized their Jewish identity.

Social Use

  • All participants use Facebook, followed by LinkedIn, Instagram and Twitter. Snapchat is also mentioned. 
  • Most participants use Facebook to keep in touch with other friends, Twitter for news consumption and LinkedIn for professional networking.
  • Majority of participants would not follow a dating platform on social media.
    • Females were less comfortable with connecting their Facebook to dating platforms.