FOCUS GROUP TAKEAWAYS
- Both focus groups are primarily looking for long-term companionship, with a minority having marriage goals.
- Female group mutually agree they're looking for men who have Jewish values rather than being committed to Judaism. In comparison, the male group is looking for a female partner who is fundamentally Jewish.
- Dishonesty and lack of people is a big factor in quitting online dating for both groups.
- Both groups had experiences where they were stood up or treated as a "one night stand".
- Mutual agreement that online dating is too time consuming and not worth the little successful results.
- JDate and Match.com are the most used platforms for both groups, other popular platforms include: Zoosk, POF and eHarmony.
- Female group would like to see hard data (e.g statistics about matches in their area) rather than success stories.
- Male group has had more success with online dating compared to the female group.
- Female group believes they should receive a better pool of candidates if they are paying a subscription fee.
- Female group felt that JDate recognized their Jewish identity. Minority felt that they were not Jewish enough for the platform.
- Half of the group felt that JDate had too many
- Dishonest profiles and lack of matches in non-metropolitan areas was a key factor to quitting the platform.
- All female participants used Facebook for keeping in contact with friends and LinkedIn for professional connections.
- Male group use Facebook as their primary social media platform, followed by Instagram, Twitter and LinkedIn.
- Female group prefers more localized social content so it's more relevant to their dating lives.