FOCUS GROUP TAKEAWAYS

Attitudes

  • Both focus groups are primarily looking for long-term companionship, with a minority having marriage goals. 
  • Female group mutually agree they're looking for men who have Jewish values rather than being committed to Judaism. In comparison, the male group is looking for a female partner who is fundamentally Jewish.
  • Dishonesty and lack of people is a big factor in quitting online dating for both groups.
    • Both groups had experiences where they were stood up or treated as a "one night stand". 
  • Mutual agreement that online dating is too time consuming and not worth the little successful results.

 


Platform

  • JDate and Match.com are the most used platforms for both groups, other popular platforms include: Zoosk, POF and eHarmony.
  • Female group would like to see hard data (e.g statistics about matches in their area) rather than success stories.
  • Male group has had more success with online dating compared to the female group.
  • Female group believes they should receive a better pool of candidates if they are paying a subscription fee.

JDate

  • Female group felt that JDate recognized their Jewish identity. Minority felt that they were not Jewish enough for the platform.
  • Half of the group felt that JDate had too many
  • Dishonest profiles and lack of matches in non-metropolitan areas was a key factor to quitting the platform. 

Social Use

  • All female participants used Facebook for keeping in contact with friends and LinkedIn for professional connections. 
  • Male group use Facebook as their primary social media platform, followed by Instagram, Twitter and LinkedIn.
  • Female group prefers more localized social content so it's more relevant to their dating lives.