The digital landscape has evolved significantly over the past 10 years and gone from part of your business to the way of doing business.
Social and mobile channels have seen the most significant changes. When it comes to reaching customers, marketers need to pay attention to how their customers are trying to connect with them digitally and develop a strategy to react to it.
Some quick statistics:
- Smartphones now rule the world. Today 2.3 billion people use smartphones.
- In 2017, 74.7% of mobile phone internet users worldwide used their device to access social media.
- More people search Google on mobile devices than on desktop devices.
- Facebook has over 2 billion active users, and at least 1.54 billion of these users went on Facebook at least once a month in 2017.
- People spend almost 6 hours each day being connected to digital media.
Today, digital transformation is necessary, but what does it mean to your business and its customers?
How do we get started?
Digital transformation business models have to be redrawn. Businesses need to figure out a model that will be successful and profitable in this digital world, to work on redesigning their enterprise. In this instance of digital, we mean both the systems needed to support running the business as well as how we digitally engage with consumers.
Businesses shouldn’t get lured into adopting digital technology just because it is new and innovative. Instead, the focus should be on setting a clear goal for the future and then basing
a strategy on that vision. Digital Marketing teams now have strategies for each channel: mobile, web, facebook, twitter, Instagram, etc. Those strategies are different based on the channel.
One of the success pillars in digital transformation is the capability regarding information management. In our previous blog “Social Listening V Social Intelligence” we described social intelligence as listening to what consumers are saying and having an opinion on the meaning behind it. Similarly, with digital transformation looking at your data and your goals will help you invest and move in the right direction.
Importantly, digital transformation is an iterative process, if you are just starting the process for your brand, keep this in mind. The more fluid you are able to think about the future of your business and your customer, the better prepared you will be to shift with their preferences and emerging technologies.