What Is The Right Way to Engage with Consumers?
Since Facebook is a video-centric platform and Instagram’s user engagement is currently 10 times higher than on Facebook and 54 times higher than on Twitter, brands need to prioritize their social platforms accordingly.
A brand’s narrative and storytelling, in general, are becoming more informal.
Rather than the traditional “push” marketing campaigns, engagement marketing pulls people in by telling stories. It is becoming the norm for brands to be on mediums like Snapchat and Instagram Stories, where social storytelling is informal and direct. This drives brands to rethink the traditional marketing guidelines.