How can we measure the impact of experiential marketing?
Measuring the ROI of your SEO activity and Pay-Per-Click advertising is relatively easy using Google Analytics. Things are a whole lot different with experiential marketing.
So, how do we really measure just how successful and impactful experiential marketing campaigns are?
Social media plays a huge role in measuring an experiential campaign. Facebook, Twitter, and Instagram are the key platforms when tracking social reach from an experiential event (e.g. tracking hashtags).
To accurately measure your results, planning in advance how you will track and analyze the data you acquire is a key element to any campaign.