Consumers as Key Players in Social Intelligence
The digital landscape has evolved significantly over the past 10 years and gone from part of your business to the way of doing business.
Social and mobile channels have seen the most significant changes. When it comes to reaching customers, marketers need to pay attention to how their customers are trying to connect with them digitally and develop a strategy to react to it.
Social Listening Vs. Social Intelligence
Why is it important to listen to what people have to say on social media, in their blogs or online at all? We explore consumers and the role they play in social intelligence.
Technology & The "Constant Checker"
Industry leaders are increasingly listening to their customers to impact the future development of a product. But, do you know the difference between social intelligence and social listening?
What Is The Right Way to Engage with Consumers?
Look around you. How many screens can you see? Did you include the one you’re reading this from? Did you know, we spend more time online each day than we do sleeping?
Since Facebook is a video-centric platform and Instagram’s user engagement is currently 10 times higher than on Facebook and 54 times higher than on Twitter, brands need to prioritize their social platforms accordingly.